About Us
Welcome to AFS Brands!
AFS Brands is a premier manufacturer representative firm dedicated to bridging the gap between leading International manufacturers and the dynamic markets of the Middle East and North Africa region.
Founded by Hussein Haidar, who has been serving the MENA market for over 25 years, AFS Brands specializes in contract furniture and flooring solutions. Our mission is to elevate brands, expand market reach, and deliver world-class products to businesses, design firms, and end users across the region.
Sectors we serve include: Corporate, Educational, Hospitality, and Healthcare.
Services for Manufacturers
At AFS Brands, we provide more than traditional representation—we serve as a strategic partner, offering comprehensive marketing initiatives, targeted sales management, and customer training, all at no cost to our manufacturing partners.
Unlike direct relationship with local dealers who promote brands solely within their own networks, we engage a broad ecosystem of dealers, design firms, and end users, ensuring maximum market exposure and brand positioning.
To drive success, we seek exclusive representation of our partner brands. This exclusivity is essential not only to safeguard our mutual interests but also to establish the authority and legitimacy necessary when presenting to major dealers and design firms. Market exclusivity strengthens brand perception, fosters trust, and enables us to advocate effectively on behalf of our manufacturers. Additionally, we require marketing materials, warranty coverage, and relevant industry certifications to further enhance brand credibility and customer confidence.
Services for our Customers
AFS Brands is committed to delivering turnkey solutions tailored to the unique needs of businesses in the MENA region. We offer a curated selection of high-quality furniture and flooring brands at competitive pricing, coupled with seamless shipping and logistics support to streamline the procurement process.
Our responsibility extends beyond order fulfillment, we ensure ongoing warranty support and after-sales service, providing customers with long-term reliability and peace of mind.
Whether you are outfitting a corporate office, hospitality venue, or large-scale commercial project, AFS Brands stands as a trusted partner, delivering quality, reliability, and unparalleled service.
Our Founders
Meet the visionary minds behind our furniture store – a dynamic duo driven by passion and a shared commitment to transforming spaces into havens of style and comfort. Co-founded by John Doe and Michelle Doe, our store is the embodiment of their collective vision for redefining the way we experience home furnishings.
John brings a wealth of design expertise to the table, having honed their skills in the industry for 10 years. With an eye for detail and a flair for innovation, John has played a pivotal role in curating our diverse and captivating collection.
